How would you allocate a $10 million programmatic budget in 2025?
Update: 2025-10-09
Description
Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explains how to maximize $10 million in programmatic spend for specialized markets. She recommends starting with seed audience data to build lookalike models, letting DSP algorithms identify where your actual customers consume content rather than making assumptions, and testing smaller budget increments before scaling successful campaigns.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
