Hug the Cactus: Lessons on Rejection from Under the Influence
Update: 2025-03-26
Description
Some companies actually advertise to their haters.
Every advertiser gets negative comments on social media. Some brands shrink away – and some take those negative comments and spin them into marketing gold.
In this episode of Under the Influence, Terry looks at Supercuts – who took negative comments about cheap haircuts and created a hilarious advertising campaign. Spirit Airlines gave haters a place to vent – then offered them 8,000 free airmiles. And drink maker Oatly actually dedicated a website to their haters.
Hosted on Acast. See acast.com/privacy for more information.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
