What happens when high-tech selling meets human leadership?

In this episode of AMS Illuminations, host Brad Carlson talks with Dr. Nawar Chaker, Associate Professor of Marketing at the Haslam College of Business at the University of Tennessee, about how sales leadership is evolving in an era of AI, automation, and remote work. Drawing on research published in top journals, they explore what effective salesperson persistence really looks like, why relational skills matter more than ever, and how leaders can navigate ethics, performance, and wellbeing in modern sales organizations.

A thoughtful, practitioner-focused conversation on balancing digital transformation with the human side of selling.

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