Humanizing your B2B Brand — Semrush Social Media Strategy with Olga Andrienko
Update: 2022-01-26
Description
Conquering social media is an inexact science many marketers, especially in B2B, struggle to master. However, there are brands that seem to engage users and amplify their presence almost effortlessly.
In this episode, I interview Olga Andrienko, VP of Brand Marketing at Semrush, a B2B brand known for its playful and very effective approach to social engagement with hundreds of thousands of followers and an active community across all major channels.
Join us as we discuss:
- The importance of localization
- The power of listening, humor, and memes
- How TikTok can work for B2B
- How SEMrush won over Instagram with educational content
- Discussion prompts and virality
Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
