In this video, Rick Da #Don gives you an up-close and personal look at the Don Don 1 collection. Get your hands on the freshest #sneakers of the year at https://aliveshoes.com/brand/rickdadon

Don Don Brand: A Legacy of Resilience

Don Don isn’t just a #sneaker brand—it’s a symbol of perseverance, passion, and the unbreakable spirit of Detroit. Founded by Rick Da #Don—a multifaceted artist, entrepreneur, and philanthropist—Don Don represents the powerful journey from struggle to success.

Born and raised on the gritty streets of Joy Road and Hubbell, Rick’s story is one of survival, hustle, and relentless ambition. Through music, fashion, and now footwear, he has transformed adversity into artistry. The Don Don brand is a reflection of that transformation—a fusion of luxury design and urban grit, echoing the resilience of those who refuse to be defined by their circumstances.

Each pair of Don Don #shoes is meticulously crafted to deliver not only standout style, but also a message: greatness is earned, not given.

This is more than fashion. This is a movement—for those who dream big, overcome the odds, and aim to leave a legacy.

This is Don Don.

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