Comedy writer Armando Iannucci and journalist Helen Lewis decode the utterly baffling world of political language.

This week, following Reform's announcement they will remove all flags from all council buildings under their jurisdiction - other than the Union Flag and the St George's Cross - Helen and Armando are joined by Phil Wang to discuss Britishness, Englishness, Scottishness, Irishness, Welshness and Malaysianess.

Listen to Strong Message Here every Thursday at 9.45am on Radio 4 and then head straight to BBC Sounds for an extended episode.

Have you stumbled upon any perplexing political phrases you need Helen and Armando to decode? Email them to us at strongmessagehere@bbc.co.uk

Sound Editing by Chris Maclean
Production Coordinator - Katie Baum & Sarah Nicholls
Executive Producer - Pete Strauss

Produced by Gwyn Rhys Davies. A BBC Studios Audio production for Radio 4.
An EcoAudio Certified Production.