IAM2281 - Creating a Strong Marketing Strategy by Understanding Your Target Market
Update: 2024-11-10
Description
On this special episode, Gresham Harkless shares his personal experiences with imposter syndrome and the importance of recognizing one’s expertise.
He outlines a structured approach to developing a marketing strategy by identifying the target market, assessing resources, and defining a unique selling proposition.
Gresham emphasizes treating the website as a living entity that requires regular updates and fresh content.
He also highlights several pitfalls in SEO through inconsistent content themes, quality of backlinks, and brand awareness.
Link: Seize This Growth
He outlines a structured approach to developing a marketing strategy by identifying the target market, assessing resources, and defining a unique selling proposition.
Gresham emphasizes treating the website as a living entity that requires regular updates and fresh content.
He also highlights several pitfalls in SEO through inconsistent content themes, quality of backlinks, and brand awareness.
Link: Seize This Growth
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