In this episode, Gresh shares the evolution of his franchise‑building process, noting that it took roughly a year to clarify his target market and strategy.

Initially, he aimed at individuals who had been laid off, but he soon realized the more lucrative audience comprises employed professionals who are silently considering additional revenue streams.

He explains the financing paradox: without a steady job, securing SBA loans is tough, yet a layoff eliminates the income needed to fund a new business.

Consequently, he refines his outreach to those on the brink of layoffs or actively seeking semi‑passive franchise opportunities that can coexist with a full‑time job or another venture.

After a brief dip in momentum over the past three months, he recommits to a new pivot, emphasizing daily progress, continual prospecting, and creativity in securing funding. 

• Blue Star Franchise: bluestarfranchise.com


• Browse the Franchise Inventory: bluestarfranchise.com/franchise


• Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment


• Franchise CEO (A CBNation Site - coming soon) - franchiseceo.co

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