IAM2656 - Business Coach Shares About The Power of Resilience for Modern CEOs and Startups
Description
In this episode, we have Marcus Ogden—a former NFL offensive lineman, bestselling author, keynote speaker, business coach, and host of the “Get Authentic with Marcus Ogden” podcast.
Marcus then outlines his recent speaking engagement for Fayetteville State University’s fintech conference, titled “From Setbacks to Startups: How Resilient Leaders Thrive in a Tech‑Driven World.” He stresses that setbacks are primed for comebacks and introduces his BISON mindset framework—Boldness, Integrity, Self‑awareness, Ownership, and Never quit—as a guide for leadership, marketing, sales, and personal growth.
He recounts his own low point—being fired twice, working a graveyard‑shift custodial job, and hitting rock bottom—before pivoting to public speaking in 2013, eventually securing paid gigs, coaching Fortune 500 clients, and building a robust team of specialists who support his podcast, CRM, operations, and creative production.
Finally, Marcus offers key CEO nuggets: always listen to the paid team, treat lines of credit as liabilities once used, and view the CEO role as a responsibility to serve and uplift the people under your charge.
Website: marquesogden.com
LinkedIn: marquesogden
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