Tax policy issues can seem quite technical and obscure to most people. So how has the Institute for Fiscal Studies positioned itself as one of the most influential think tanks in the UK? Why do people care about what they have to say?

In this episode, Sonia and John meet with Helen Miller, Deputy Director at the IFS, to find out how much of this reputation is owed to the IFS’s approach to communicating its expertise to the public and informing public policy. 

If you care about growth or living standards, she says, then you have to care about this obscure piece of policy.

This podcast is produced by Soapbox and Sociopúblico, two design and communications agencies working at the intersection of research and social progress. You can learn more about us at designbysoapbox.com and sociopublico.com. Feel free to contact us with ideas for future episodes.