IMBA Trail Towns and Ride Centers™ with Joe V. and Marty Caivano | 203

For episode 203 we have Joe V. and Marty Caivano back on to discuss the recently launched IMBA Trail Towns Designation and the recently relaunched IMBA Ride Center™ Designation. We covered everything from the importance of these designations for your community, how to get these awarded these designations, and even provided some example communities for these designations. If you are looking to level up the status of your community – Look no further as this conversation is for you!

Topics Include:

• Trail Towns and the why behind the Trail Town Designation


• Becoming a Trail Town


• Community Assessment Tool


• Trail Town Application Window


• Why become an IMBA Trail Town


• Re Launch of the Ride Center™ Designation


• The evolution of IMBA and the mission of More Trails Close to Home


• The consolidation of Bronze, Silver and Gold Ride Centers™ to Ride Center™ and Premier Ride Center™


• How riders think about where they want to ride today


• Defining “Bike Park” within the Ride Center™ Designation


• Defining Gravity Riding within the Ride Center™ Designation


• Using CAMBA / Mt Telemark Village (Hayward / Cable, WI) and how this region fits into the new Ride Center™ designation as an example


• Reapplying to become a Ride Center™, even if your community is a current Ride Center™.


• Example of Copper Harbor and how that community would fit into the new Ride Center™ designation.


• Joe’s new Ride Center™ radius now that he’s based in Colorado


• Marketing component of Ride Centers™


• TrailForks & IMBA


• Rating and Reviewing Ride Centers™


• What Joe V looks for in a Trail Community


• Closing Comments

Trail EAffect Show Links:

IMBA: https://www.imba.com/

Trail Towns and Ride Centers™ Press Release: https://www.imba.com/press-release/imba-expands-community-designation-program-new-imba-trail-town-recognition-and-imba

Show Support By:

Outdoor Marketing Bootcamp: https://www.outdoormarketingbootcamp.com/

KETL Mtn Apparel Affiliate Link: https://ketlmtn.com/josh

Trail One Components: https://trailone.bike/josh

Smith’s Bike Shop – 130 Years of Excellence: www.smithsbikes.com

Trail EAffect Podcast Website: www.traileaffectpodcast.com

Contact Josh at evolutiontrails@gmail.com

This Podcast has been edited and produced by Evolution Trail Services