IMC EPISODE 5: The Creative Revolution at Nedbank with Khensani Nobanda
Description
In this episode of The Business of Influence, filmed at the IMC Conference, Khensani Nobanda, Group Executive of Marketing and Corporate Affairs at Nedbank, joins Leroy Marc to unpack what marketing truly means at the heart of a legacy brand.
From redefining competition beyond traditional banks to embracing content creators and AI-driven innovation, Khensani breaks down how marketing drives growth, purpose, and creativity within one of South Africa’s oldest financial institutions.
Discover how Nedbank balances creativity, data, technology, and sustainability to stay relevant in a digital-first economy and why the future of marketing is about trust, purpose, and letting the public co-create your brand story.
Watch the full conversation and join the dialogue on how marketing continues to evolve in the age of creativity, content, and community.
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