DiscoverThe Sports Media PodcastIMG’s Hillary Mandel, NFL’s Week 1 audience bonanza and U.S. Open goes big
IMG’s Hillary Mandel, NFL’s Week 1 audience bonanza and U.S. Open goes big

IMG’s Hillary Mandel, NFL’s Week 1 audience bonanza and U.S. Open goes big

Update: 2025-09-11
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On the pod this week, host Austin Karp dives into the numbers behind NFL Week 1’s viewership surge and the impact of Big Data. Plus, IMG’s Hillary Mandell joins the show to unpack major media rights deals like UFC, WWE and the U.S. Open, as well as what could be next for a league like the NWSL. And finally in Karp’s Corner, we examine the U.S. Open’s viewership surge, who won the weekend in college football and why a big European basketball should have a bigger American audience. 

1:24 Austin Karp on NFL Week 1

4:11 Hillary Mandel Interview

22:03 Karp's Corner


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IMG’s Hillary Mandel, NFL’s Week 1 audience bonanza and U.S. Open goes big

IMG’s Hillary Mandel, NFL’s Week 1 audience bonanza and U.S. Open goes big

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