INTER IKEA Group Head of Global Retail Experience Gillian Drakeford - family business, Chinese market & franchising

Update: 2023-05-03

Description

with Gillian Drakeford, former Head of Global Retail Experience at INTER IKEA Group

In this new episode, Prof. Serden Ozcan and Gori von Hirschhausen from PwC Germany discuss with Gillian Drakeford, former Head of Global Retail Experience at INTER IKEA Group. She talks about her long career at IKEA and her role as a CEO in China, United Kingdom and Ireland . Gillian explains the company's biggest strategic and operational challenges and also looks at the company's ability to increase its profitability. Learn what three things had to happen for a successful digital transformation at IKEA and what personal tips Gillian would give you for your career.

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INTER IKEA Group Head of Global Retail Experience Gillian Drakeford - family business, Chinese market & franchising

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00:00

INTER IKEA Group Head of Global Retail Experience Gillian Drakeford - family business, Chinese market & franchising

Prof. Dr. Serden Ozcan, Prof. Dr. Martin Glaum, Gori von Hirschhausen

#box-pro-ellipsis-175963655513895{-webkit-line-clamp:2;}INTER IKEA Group Head of Global Retail Experience Gillian Drakeford - family business, Chinese market & franchising

INTER IKEA Group Head of Global Retail Experience Gillian Drakeford - family business, Chinese market & franchising

Prof. Dr. Serden Ozcan, Prof. Dr. Martin Glaum, Gori von Hirschhausen

INTER IKEA Group Head of Global Retail Experience Gillian Drakeford - family business, Chinese market & franchising