INTERVIEW: Catherine Erdly on how PR has accelerated her business
Description
In this episode I want to introduce you to Catherine Erdly, Retail Expert, Small Business Champion and Founder of The Resilient Retail Club.
Catherine & I started working together in 2020, not long before the first national COVID-19 lockdown.
We met when we were both presenting at Top Drawer 2020 and then started a conversation about how PR could help increase Catherine's visibility as a retail expert.
Catherine has absolutely SMASHED her visibility objectives and is now a 'go to' when it comes to small business retail; her results have been incredible.
Take a listen to find out more about her expertise but also how we were able to work together to leverage this expertise and accelerate her profile and business success through some go-getting and savvy PR activity.
United States
