In this episode, we explore the overlooked power of visual communication in life sciences. Lara Laghetto joins us to explain why great scientific visuals go beyond accuracy—and how biotech, pharma, and medtech companies can use design to connect, stand out, and stay consistent across platforms like LinkedIn.

We cover:

• What separates a “good” visual from one that builds brand recognition

• The most common visual mistakes companies make (and how to fix them)

• Tips for scientists starting out with visual storytelling

• Why simplicity beats complexity in both writing and design

• How AI, carousels, and even TikTok are reshaping visual strategy

Whether you're a founder, marketer, or scientist, this one will change how you think about your next slide, post, or paper.