IW 177: Interview Allyson Morgan Part 1: Keep Germany but Save the Wales - Cultural Communication
Update: 2025-11-24
Description
Not another meeting!
We need to know how the other half lives, our clients that is. We know that understanding the language is not enough. But do we know what parts of the dynamic situation we need to know?
Allyson Morgan speaks with me about the eight dimensions of Cultural Mapping in this interview. In part 1 she gives us her story and how it evolved into understanding cultural mapping.
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