So welcome to another episode in our Brand Building 101. A Series on Crafting the Perfect E-Commerce Brand. 

In this episode, we discussed how you can identify your target audience, why that is an important step, and what you would need to put together the ideal buyer persona for your brand. This would help guide you when you start to think about building brand strategy which we will cover in an upcoming episode. 

If you enjoyed this episode, tweet to me @ted_bits. I will be dropping an episode every Tuesday, So if you are an e-commerce freak like me stay on the lookout.

And if you have something in mind that you would love me to talk about? Still tweet to me. I am as open as android 🤖.