Identity Marketing: How to Create Loyal Fans & a Legendary Brand with Veronica Romney
Update: 2025-03-24
Description
I'm so excited to sit down with marketing expert Veronica Romney to discuss her latest book, "Identity Marketing." Veronica introduces a transformative approach to marketing that shifts the focus from traditional "Buy This" tactics to inviting customers to "Be This." She shares her proven 4-step process for moving from outcome-based marketing to the undeniable power of Identity Marketing, emphasizing the importance of aligning marketing strategies with the evolving identities of consumers. Tune in to learn how to create loyal, lifelong fans and build a legendary brand, regardless of what you sell or the size of your budget.
HELPFUL LINKS:
Buy Identity Marketing by Veronica Romney
https://identitymarketingbook.com/
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