Flavors, terpenes, and genetics—all essential components of an incredible cannabis product. But how do you achieve this while running a vertically integrated business with volatile wholesale prices? 

That’s the beauty of the cannabis industry: you're building the plane while flying it.

In this episode, the founders of Trade Roots reveal the secrets behind their exceptional strains and flavors. 

Discover how they've mastered the art of transitioning from legacy to legal cannabis cultivation, integrating West Coast genetics with cutting-edge techniques. They also discuss how vertical integration gives them a unique edge in delivering top-tier products that stand out in the market.

This week, we sit down with the Carl Giannone & Jesse Pitts to discuss:

• West Coast Genetics
• Understanding Vertical Integration
• Terpenes, THC & Consumer Education
• And so much more

Key Topics Discussed

• Jesse's background in the legacy cannabis market and transition to the legal industry (00:01:43 )
• Carl's perspective shift from viewing cannabis as a "business for criminals and children" to becoming a partner in Trade Roots (00:07:18 )
• The process of building Trade Roots' business plan, navigating regulations, and securing funding (00:13:08 )
• Vertical integration and the importance of maintaining control over the supply chain (00:17:21 )
• Challenges around testing, transparency, and integrity in the cannabis industry (00:38:57 )
• Bringing in West Coast genetics and balancing customer demand with commercial viability (00:50:53 )
• Highlights of Trade Roots' cultivation and extraction capabilities (00:59:29 )

About Trade Roots

Trade Roots brings cannabis culture to the gateway of Cape Cod—Wareham, Massachusetts. We deliver a highly curated cannabis experience and have taken special care to tailor everything from our high-quality product to our gorgeous retail space to ensure a first-class experience for our customers.

Roots are important to us, and we’re proud of ours. One of our owners was born and raised in Wareham while the other lives in town, we’re staffed by members of the local community, our product is grown and produced on-site, and our retail shop features the work of local artists and craftsmen. As the saying goes, strong roots produce beautiful leaves.

Guest Links 

• https://traderoots.buzz/
• https://www.instagram.com/traderoots_buzz/
• https://www.linkedin.com/company/trade-roots-ma/
• https://www.linkedin.com/in/carlgiannone/
• https://www.linkedin.com/in/jesse-pitts-4b560199/

Bryan Fields on Twitter 

Kellan Finney on Twitter 

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