If You’re Only Tracking Downloads, You’re Doing It Wrong
Description
Downloads are not the whole story. Not even close. I talk to business owners all the time who think their podcast is failing just because the download number isn’t huge. That’s not how this works.
In this episode, we’re digging into what actually matters when it comes to podcast data. Because if you’re using your show to grow your business, you need to measure way more than downloads. I’m talking about audience behavior across platforms, what kind of content gets people to reach out, and how your show fits into your bigger marketing machine.
This is how you figure out if your podcast is doing its job or just taking up your time.
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