Where quick-shooting, high-burn rocket ships blazed, Saravana Kumar, Founder & CEO of Kovai.co, took the Value SaaS route to over $10mn in ARR, while bootstrapping the global brand from his hometown Coimbatore.

2:54 : Going from single to a multi-product brand 

7:18 : HQ Coimbatore & why great products can be built from anywhere

9:03 : Choices: On staying solo and 100% bootstrapped

11:12 Marketing before product? What’s changed?

13:15 : Challenges of going from single to a multi-product company

15:53 : Hiring as a bootstrapped founder

tps://www.upekkha.io/ey-upekkha-report

Social:
Website: https://www.upekkha.io/
LinkedIn: https://www.linkedin.com/company/upekkha
Twitter: https://twitter.com/upekkhaBe

About the Host:
Thiyagarajan Maruthavanan (Rajan) is the co-founder and Partner at the Upekkha Value SaaS Accelerator where he has worked with over 100 early stage startups to build their SaaS flywheel. Prior to this, he was a product leader at Intuit and worked on Quickbooks online in its global market expansion. Rajan has helped with over a dozen cross-border strategic acquisitions.