From Startup Founder to Ecosystem Bridge-Builder

Ilias Benjelloun’s journey began with identifying untapped talent in Canada’s tech scene and helping create community among builders. He transitioned from launching startups to developing programs at large institutions like Desjardins, where he helped align startup innovation with corporate goals. His goal has remained constant: unlocking value trapped by outdated structures and accelerating impact through strategic collaboration.

Building Innovation Programs with Purpose

During his time at Desjardins, Ilias led several key initiatives including a $250M fund, a corporate accelerator, and a pre-incubator. What made these efforts unique was their grounding in local ecosystem needs, not top-down mimicry of Silicon Valley models. His philosophy is simple but powerful: start with what you have, listen to the community, and complement what’s missing. He was also an early advocate for integrating SDGs into innovation frameworks, proving that financial returns and social impact can go hand-in-hand.

Lessons from Around the World

Having traveled to innovation hubs in the Middle East, San Francisco, and beyond, Ilias observed a few standout patterns: corporate investors are entering earlier, opening doors more readily, and embracing a pay-it-forward culture that fosters genuine collaboration. By contrast, some ecosystems - including parts of Canada - remain more cautious, often waiting until startups are less risky. Ilias believes this risk aversion can be overcome through smart partnerships and shared learning.

The Untapped Power of the African Diaspora

Ilias is now focused on activating a massively underutilized force: the African diaspora in Europe and North America. These globally connected individuals hold cultural insights, technical expertise, and business potential that is often overlooked. He argues for shifting the narrative away from DEI as a moral obligation and toward viewing inclusion as a strategic business advantage, especially in sectors like climate tech, agtech, and water innovation where frugal solutions are in high demand.

A New Model for Global Collaboration

To turn this vision into reality, Ilias advocates for partnerships with anchor corporates in target countries - like OCP in Morocco - and creating consortiums that lower the risk of startup collaboration. This requires intermediaries with cultural fluency and operational know-how to translate between regions. He sees VivaTech as a prime example of where these global bridges can be built, linking France, Canada, Africa, and beyond. His mission is to move from talk to action, harnessing innovation not just for returns, but for systemic change.

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