Many agents enter the industry thinking it’s all about selling. But, over time, some discover a higher calling—coaching. While selling helps individuals, coaching impacts entire communities, creating bigger opportunities for everyone involved. It’s a shift that takes your real estate career to a new level, allowing you to make a lasting difference in people’s lives.

The pivot from selling to coaching isn’t just about you, it’s about expanding your reach. As a coach, you help others in your world achieve more than they ever thought possible.

The transition from selling to coaching may seem daunting, but it can be the game-changer you need. Coaching allows you to unlock your potential in a way that traditional selling can’t (and unlock potential in others). Imagine the satisfaction of empowering others while creating bigger opportunities for yourself and those in your network.

How could helping others succeed redefine your own success? How do we recognize when it's time to pivot from simply selling to becoming a catalyst for change?

In this episode, Operating Principal at Keller Williams Realty, Inc Tara Smith joins me to talk about coaching as a pathway to greater fulfillment and impact, what the pivot form selling to coaching looks like and her journey to being a 4x franchise owner. We also talk about the importance of mindset when it comes to success and how to get rid of our own limiting beliefs.

 

90% of success is mindset related. -Tara Smith

 

Things You’ll Learn In This Episode 

• Why top producers are struggling
  Top producers are struggling because they're surrounded by people who don't align with their goals or provide the right support. How can you connect with people who enhance your success?

• Make more money, give more money
  Increasing your income through real estate allows you to give back more generously, creating a positive impact on your community and beyond. How can we make more to give more?

• Impact on a larger scale
  Effective real estate coaching empowers agents and creates a ripple effect of positive influence within the industry. Why is it so important that we impact people who can make an even bigger impact?

 

Guest Bio

Tara Smith, from Lexington, Kentucky, started her journey with Keller Williams in 2013 as a Mega Agent and KW Franchise Investor. She quickly became a CEO and launched a Market Center that won Keller Williams Realty's national production award for new Market Centers. Since then, she has partnered with MAPS Coaching, serving as both an Agent Coach and a Leadership Coach for Franchise Owners and CEOs in the U.S. and internationally.

In 2016, Tara helped launch a Market Center in Cincinnati, Ohio, where she currently serves as Team Leader and Operating Principal. She is also the Operating Principal of Keller Williams Commonwealth in Lexington. Her leadership has earned her team "Black Belt" status four times since 2019, including two awards in 2020 for Gross and Net, as well as Gross in 2021 and 2022.

Tara is driven by a commitment to adding value and serving others, with a passion for helping people reach their potential and empowering them to make a difference. She believes failure is a key to success and embraces authenticity in her leadership style.

Specializing in creating high-performing Market Centers and dynamic teams, Tara partners with clients who are determined to excel, aiming to be #1 in their market, state, and country.

Find Tara on LinkedIn @Tara Smith

Follow Tara on Instagram @tarakatiesmith

 

About Your Host

Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.

 

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