Impactful Branding: The Heart of Authentic Success
Update: 2024-12-17
Description
In this episode of A Titan's Tale, host Chris G. sits down with Rich Kozak, a branding expert with decades of experience shaping impactful and authentic brands. Rich shares his unique approach to branding, which begins with identifying the impacts a brand aspires to make on its audience. He explains why branding is more than catchy slogans—it's about creating a legacy through purpose and authenticity. Rich also shares actionable insights into defining a brand’s core characteristics, maintaining credibility, and preparing for digital marketing success. Whether you're a business owner or a professional seeking to amplify your personal brand, this episode will inspire you to elevate your impact, handle challenges, and create meaningful connections.
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