With guest Sophia Alexia who founded Sophia Alexia in London in 2015, having graduated from London college of Fashion in the summer of 2014. Always being passionate about art, design and photography and always knowing that she wanted to do something within the creative industry.

Sophia struggled with the construction process as she found it too technical and mathematical. Instead she decided to concentrate on the design process which led her to specialising in a degree course at The London College of Fashion specialising in Printed Textile Design for Fashion. 

Sophia Alexia is a luxury resort wear brand based in London and is currently stocked in select boutiques around the world. Sophia Alexia can be purchased in The Sandy Lane Hotel in Barbados and Fortnum and Mason Department store in London.

The brand focuses on designing timeless pieces that are multi-functional, allowing them to be worn from beach to bar and therefore making them the perfect holiday staples. The collection is also designed to be worn by women of all ages, as the styles are both flattering and glamorous, making them popular with both daughter and mother. 

Sophia shares all about the importance of our customers, talking about her business and her strong return rate.

How the customer always remains at the focal point behind her design process. To always remember who it is that she is designing for, and why, whilst always creating something unique and beautiful which will make their customers feel special and good about themselves. 

From there Justine shares even more about this crucial topic and further research she has done, to inspire and help you to realise the value and importance and why it matters so very much.

Visit the Sophia Alexia website and follow Sophia on Instagram too.

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