Sean: And so your role SVP of digital, digital is different for different parts of the world and different definitions. What's the definition of your role? What's the remit? What are the things that you look after?

Drew: Yeah, digital is an all encompassing thing now, isn't it? And, and it does mean very different things to very different people.

So in, in my world, it, I mean, it's pretty straightforward in that there are three parts to our digital business, there is our media business.

So that is everything that we do in terms of content, the content that we put across our own. OTT the content that gets picked up on our linear TV feed from international distributors and also sits on the sky and Virgin here in the UK.

And the media team also look after all of our social channels. So that's the 1512 or 1512, actually, maybe different social platforms that we exist on and, and the hundreds of millions of followers that we have the second pillar is our marketing pillar.

So that sits within digital kind of does what it says on the tin. But it also is our, you know, kind of insight, intelligence and marketing operations function.

And then the third part is what we call product and proposition. So that's all of our fan facing products. So it looks after memberships plus all of our website, plus all our apps, it supports our ecom platform capability.

And then, you know, a couple of years ago through, we decided to fold the rest of kind of the it business into that. So all of the infrastructure and tech operation. So all of that is what we encompassed as digital.

Sean: Well, that is a wide remit. Was it was it, did it look like that when you came in or did you go through a bit of a digital transformation process to get to that place?

Drew: Yeah. No, organizationally, we went through a bit of a, a bit of a transformation. So when I joined, I had the media part, I had the marketing part though, it's changed slightly in the last few years. And the sort of digital transformation program because we had a, you know, a program of work just like many other organizations do. And so as that evolved and as we kind of grew and developed what we have and where we've kind of come from over the last four years, that's, that's why? Yeah, that's how it's e