Impression Metrics - The ONLY One That Matters

Update: 2017-05-22

Description

Modern marketing has sparked an obsession with "reach" and "impressions." As if that's the primary metric that matters.

In today's episode, I dissect many falsities of modern marketing in order to refine our focus on the ONLY impression that truly matters.

Comments

In Channel

Crafting Killer Sales Copy: My Step-by-Step Process

2017-11-17--:--

PODCAST EPISODE 026: The Art of Simplicity

2017-08-3018:09

Long-Term Wife Insurance

2017-06-1913:07

The Art of Customer/Client Appreciation

2017-06-1918:54

Turning Smiles into Sales

2017-06-1512:25

Dispelling Email Marketing Myths

2017-06-1214:54

Impression Metrics - The ONLY One That Matters

2017-05-2216:49

Marketing to the Modern (Savvy) Consumer

2017-05-1620:23

Transforming Reviews Into Marketing Assets

2017-05-0815:16

Competing for Mental Bandwidth

2017-05-0115:04

The Golden Rule That Trumps All Marketing "Rules"

2017-04-1815:53

The Worst Advice I Ever Got From a Marketer

2017-04-1117:49

PODCAST EPISODE 015: Rubbing Shoulders, Rubbing Elbows, and Rubbing Butts

2017-04-0310:14

PODCAST EPISODE 014: Transforming Missed Opportunity: Driving Referrals Using Email Automation

2017-03-2818:12

PODCAST EPISODE 013: 7 Techniques To Find Inspiration and Creativity (That I Never Believed Would Work)

2017-03-2114:07

Creating Emotional Brand Experiences

2017-03-1415:32

The Single Most Important Factor That Increases Email Open Rates (and it's not "mind tricks")

2017-03-0713:21

PODCAST EPISODE 010: The 6 Principles of Persuasion and How NOT To Use Them (Real Examples Inside)

2017-02-2817:40

Psychology of Sales Funnel Success

2017-02-2110:50

Positioning Your Unforgettable Brand

2017-02-1417:37

00:00

Impression Metrics - The ONLY One That Matters

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Impression Metrics - The ONLY One That Matters

Adam Bensman

Impression Metrics - The ONLY One That Matters