The global decline of religion and eroding faith in government is creating a societal vacuum where trust in conventional institutions once existed.   It's a vacuum that some brands are daring to fill. But can brands succeed in instigating lasting social and environmental good and, if so, at what cost? 

In this, the premiere episode of 2020, Doug explores the human need for community, purpose and belonging and how astute consumer brands are turning corporate activism into an competitive advantage.