DiscoverIn Clear FocusIn Clear Focus: B2B Marketing Fundamentals with Kate Mackie
In Clear Focus: B2B Marketing Fundamentals with Kate Mackie

In Clear Focus: B2B Marketing Fundamentals with Kate Mackie

Update: 2025-07-08
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IN CLEAR FOCUS: Kate Mackie, EY partner and the author of July's Bigeye Book Club selection "B2B Marketing Fundamentals," explores four pillars of success: brand, reputation, relationships, and revenue. Kate discusses why brand matters in B2B Marketing, managing complex buyer journeys, leveraging AI for connected data, and translating marketing impact into business language. Kate shares her proven strategies for building stronger B2B brands and driving measurable revenue outcomes.

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In Clear Focus: B2B Marketing Fundamentals with Kate Mackie

In Clear Focus: B2B Marketing Fundamentals with Kate Mackie

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