DiscoverIn Clear FocusIn Clear Focus: Strategic Communications with Kathleen Lucente
In Clear Focus: Strategic Communications with Kathleen Lucente

In Clear Focus: Strategic Communications with Kathleen Lucente

Update: 2025-12-16
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IN CLEAR FOCUS: In a zero-click world, reputation can shift instantly. Our guest, Kathleen Lucente, CEO of Red Fan Communications, reveals how to turn PR into a measurable revenue driver. She details the "crisis trinity" of speed, transparency, and messaging, and how to avoid the "announcement trap" during M&A. We discuss why brands need an authority reality check to survive in the AI era, and how to identify hidden thought leaders to help build credibility and weather social media storms.

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In Clear Focus: Strategic Communications with Kathleen Lucente

In Clear Focus: Strategic Communications with Kathleen Lucente

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