In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their new AI-Ready Marketing Strategy Kit. You’ll understand how to assess your organization’s preparedness for artificial intelligence. You’ll learn to measure the return on your AI initiatives, uncovering both efficiency and growth opportunities. You’ll gain clarity on improving data quality and optimizing your AI processes for success. You’ll build a clear roadmap for integrating AI and fostering innovation across your business. Tune in to transform your approach to AI!

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Machine-Generated Transcript

What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode.

Christopher S. Penn – 00:00
In this week’s In Ear Insights, let’s talk about AI readiness. We launched on Tuesday our new AI Readiness Kit. And so, Katie, just to start off, what’s in for the people who didn’t read all the emails? What’s in the thing, and why are people supposed to look into this?

Katie Robbert – 00:16
So I’m really proud of this new piece that we put together because we talk a lot about the different frameworks. We talk about Five Ps, we talk about Six Cs, we talk about STEM, we talk about how do you measure ROI? And we talk about them all in different contexts. So we took the opportunity to—

Speaker 3 – 00:42
Put them all together into one place.

Katie Robbert – 00:44
In a hopefully coherent flow. To say, if you’re trying to get yourself together, if you’re trying to integrate AI, or if you already have and you’re struggling to really make it stick, use this AI Ready Marketing Strategy Kit. So you can get that at TrustInsights.AI/kit. It’s really the best of the best. It’s all of our frameworks. But it’s not just, “Here’s a framework, good luck.”

Speaker 3 – 01:18
There’s context around how to use it.

Katie Robbert – 01:20
There’s checklists, there’s calculations, there’s explanations, there’s expectations—it’s basically the best alternative to having me and Chris sitting next to you when we can’t sit next to you to say, “You should think about doing this.”

Speaker 3 – 01:41
You should probably think about this.

Katie Robbert – 01:43
Here’s how you would approach this. So it’s sort of an—

Speaker 3 – 01:46
Extension of me and Chris sitting with you to walk you through these things.

Christopher S. Penn – 01:52
One of the questions that people have the most, especially as they start doing AI pilots and stuff, is what’s the RO