Coming out the noise, the dinner party test, and doing less? Josh shares his biggest question right now: how do we pick the central value proposition for Arc — and shape Arc around that.

(0:00 ) Intro

(0:21 ) Top of mind

(1:26 ) Coming out of the noise

(3:09 ) A letter to myself “Why are we here?”

(5:09 ) Our three current focus areas

(7:44 ) The illusive value prop

(11:40 ) Current value prop explorations

(14:11 ) Optimizing for feelings

(15:18 ) Doing less?

(17:50 ) Closing and email responses

Mentioned in this episode

• The Internet Computer, The Browser Company's very first YouTube video sharing the vision for Arc


• Notes on a Roadtrip, our values at The Browser Company


• Optimizing for Feelings, an essay on seeking meaning beyond metrics


• I want a President, the art piece by Zoe Leonard referenced by Josh that inspired his writing on the why behind Arc