In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

Update: 2022-10-04

Description

In this episode of Very Public Affairs, The Centre’s Executive Director Wayne Burns talks with the Centre’s Senior Associate and reputation brand doctor, Melanie McMillan about stewarding the corporate brand in an era where this is so much focus on ESG, and how this manifests itself in corporate strategy.

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In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

Centre for Corporate Public Affairs

#box-pro-ellipsis-176418909761912{-webkit-line-clamp:2;}In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan

Centre for Corporate Public Affairs

In the era for social responsibility, corporate brands need a higher purpose with Melanie McMillan