Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian Abby
Description
Jillian Abby joins Meg Brunson to discuss inclusive messaging.
Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated.
So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake?
I said "when" because we're all bound to mess up at some point - let's prepare in advance!
In This Episode You'll Learn:
- The business value of inclusive marketing, even if the people we make the extra effort to include only make up a minuscule amount of our client base.
- Easy changes to make in our writing to be more inclusive and areas of our business where we can do an inclusivity check.
- How to successfully recover from a marketing misstep.
Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com
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Let's Connect:
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DEI Statement:
Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
Email questions/comments to: meg@MegBrunson.com