Increase your revenue with Ansoff Matrix: Google Case Study
Update: 2020-11-09
Description
This podcast presents the main concepts of the Ansoff Matrix framework and illustrates how this important tool can help you with strategic planning of your company. To understand the theory better, Prof. Elaine Mandotti analyzes Google case study illustrating how the organization uses the product-market framework in order to create new opportunities for the expansion strategy.
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