Increasing Brand Awareness In An On-Premise Consumption Decline
Increasing Brand Awareness In An On-Premise Consumption DeclineUpdate: 2021-08-02
Description
In a surprise to absolutely no one, on-premise consumption declined in 2020 and is taking it’s own sweet time to come back in 2021. According to the ISWR, analysts are predicting that the ration of on-premise beverage alcohol sales will see a long-term, if not permanent, decline. Which isn’t great news for new craft brands or brands with new products seeing as their launch strategies almost always revolve around on-trade activities.
Listen in for the cause, how to embrace it, and two ideas on how your marketing can reach more people plus increase demand.
Listen in for the cause, how to embrace it, and two ideas on how your marketing can reach more people plus increase demand.
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