Influencer Series - Branding to Boss: Leveraging Influencer Status for Entrepreneurship
Update: 2019-10-10
Description
Latasha James believes everyone should have a brand. She uses her passion for branding to fuel her work as a marketing strategist, digital content creator, and coach. When she thought she wanted to work in TV news, James started out by making YouTube videos in college in order to become more comfortable in front of the camera. Her YouTube Channel led to her rise as an up-and-coming social media influencer who has been able to leverage her influencer status to become a full-time entrepreneur. Prior to that James worked for nonprofit organizations, tech startups, and multiple Fortune 500 companies. Now she owns a marketing company called James + Park. When James isn't running her business she is teaching others who aspire to entrepreneurship to increase their incomes, quit their day jobs and start or grow their own ventures. jobs and start or grow their own ventures.
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