Influencers are changing the niche fragrance game
Update: 2023-03-07
Description
The relationship between fragrance and advertising has been long.
As a category that relies on olfactory receptors first and foremost to attract and persuade, emerging brands must get creative with how they market to consumers.
From packaging to media, fragrance brands can’t rely on some of the more traditional elements of beauty marketing: before and after pictures or product benefits, just to name a couple. ... (READ MORE)
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
