Influencers vs Micro-Creators; Where Does the Future of Marketing Lie?
Description
In this episode, Shawn Kanungo dissects the dynamic world of influencer marketing and the implications of AI on the future. Marc Andreessen discusses innovative strategies in the influencer space, while Brian Blum emphasizes the value of smaller creator networks. Scott Galloway provides guidance on thriving in an AI-dominated landscape. Matti Staniszewski offers insights into the evolving role of voice AI in various industries. The conversation also touches on the global impact of athletes and artists, highlighting figures like Connor McDavid and Drake, and their influence on culture and marketing.
SHOW NOTES:
0:00 Introduction by Shawn Kanungo
0:34 Marc Andreessen on influencer marketing strategies
8:55 Brian Blum on shifting toward smaller creator networks
19:13 Scott Galloway and advice for navigating an AI-dominated future
27:22 Exploring voice AI with Matti Staniszewski and industry insights
33:18 The global influence of athletes and artists: Connor McDavid and Drake
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