Japan is a rich source for social-media-worthy pics - the history, culture, landscape, architecture, food and more. Unsurprisingly, some JETs have turned to building an online-based career. Few have been as successful as my guest who runs @yamatrips, a well-known Instagram account that showcases the road less travelled in Japan.

If you've ever wondered how social media can be used in business, then you're in luck, as Tony Xia gives us his insights into online brand building - with a purpose.

Footnotes
- Instagram: https://www.instagram.com/yamatrips/
- Youtube: https://www.youtube.com/@yamatrips
- Tony's article in JETStreams "Insights from a Japan Influencer": https://jetprogramme.org/en/jetstreams/summer2024/#elm-8