Innovating and Disrupting the Non-Alcoholic Beverage Market with Jordan Bass, CEO and Cofounder at HOP WTR
Update: 2022-08-25
Description
In this episode of the Physical Product Movement Podcast, Ken Ojuka is joined by Jordan Bass, CEO and Cofounder of HOP WTR, a non-alcoholic brand alternative to beer. Jordan covers his personal experiences that eventually led him to start HOP WTR and shares his approach to analyzing the market and gathering the data while still staying true to his intuition and life experience. Jordan also explains how to position your product and business for each customer any CPG brand has to consider: the distributor, the retailer, and the consumer.
Learn more about Jordan Bass and HOP WTR:
Other Resources:
- Principles for Dealing with the Changing World Order by Ray Dalio
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
- Yvon Chouinard, Founder of Patagonia
Automate your inventory operations with Fiddle:
- Learn more about Fiddle
- Get a free 14-day trial
- Schedule a demo
- Get The Ultimate Inventory Management Guide For Growing CPG Brands
- Get The Ultimate Supplier & Co-Packer List
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
- Physical Product Movement RSS
The Physical Product Movement is hand crafted by our friends over at: fame.so
Comments
In Channel
![[Greatest Hits] Using Events & Competitions To Market Effectively with Jeff Vierling, Co-Founder & CEO at Tailwind Nutrition](https://s3.castbox.fm/87/13/5b/4e21001a1207ce1f8ac580d5a44e6c8c6a_scaled_v1_400.jpg "[Greatest Hits] Using Events & Competitions To Market Effectively with Jeff Vierling, Co-Founder & CEO at Tailwind Nutrition")
![[Greatest Hits] Why Brands Need to Focus on Understanding Their Customers with Mia Medina, Founder & CEO at Gather Brands](https://s3.castbox.fm/c3/06/7a/e8829a4c273b974b0b180f5ebcdb114828_scaled_v1_400.jpg "[Greatest Hits] Why Brands Need to Focus on Understanding Their Customers with Mia Medina, Founder & CEO at Gather Brands")
![[Greatest Hits] The Benefits of Selling Online & FTC Labeling with Juan Salinas, CEO & Founder at P-nuff Crunch, a Mark Cuban Company](https://s3.castbox.fm/42/44/c1/f5cc80916a0e88df10424108795d7a4a22_scaled_v1_400.jpg "[Greatest Hits] The Benefits of Selling Online & FTC Labeling with Juan Salinas, CEO & Founder at P-nuff Crunch, a Mark Cuban Company")
![[Greatest Hits] Getting Your Brand into Retail Stores with Allison Ball, Founder & CEO at Food Biz Wiz](https://s3.castbox.fm/e8/e5/d5/a2636f8d236c5c9a31d4bf47d54c1fcfcc_scaled_v1_400.jpg "[Greatest Hits] Getting Your Brand into Retail Stores with Allison Ball, Founder & CEO at Food Biz Wiz")
![[Greatest Hits] Turning Misfortune Into Success with Ted Fleming, Founder and CEO at Partake Brewing](https://s3.castbox.fm/43/c9/2b/99ec4e4349c2d57deffbcbd48bcc419b9d_scaled_v1_400.jpg "[Greatest Hits] Turning Misfortune Into Success with Ted Fleming, Founder and CEO at Partake Brewing")
![[Greatest Hits] An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus](https://s3.castbox.fm/2f/93/1d/ff64d82287cefe3791eec16041cee42f5f_scaled_v1_400.jpg "[Greatest Hits] An Incremental Approach To Distribution & Product Development with Chris Kirby, Founder at Ithaca Hummus")
![[Greatest Hits] The Importance of Forming a Close Relationship with your Co-Packer with Pat Bennett, President & Founder at Pat’s Granola](https://s3.castbox.fm/7d/b6/ce/c78132019fdb597451c1c76baa2a117389_scaled_v1_400.jpg "[Greatest Hits] The Importance of Forming a Close Relationship with your Co-Packer with Pat Bennett, President & Founder at Pat’s Granola")
![[Greatest Hits] Co-Manufacturing Mastery with Dustin Finkel, CEO at Awakened Foods](https://s3.castbox.fm/00/e3/04/57848515bf7f76281db40b756cb2a21ad1_scaled_v1_400.jpg "[Greatest Hits] Co-Manufacturing Mastery with Dustin Finkel, CEO at Awakened Foods")
![[Greatest Hits] Launching, Growing, & Perfecting an Ice Cream Brand with Hannah Hong, Co-Founder at Must Love](https://s3.castbox.fm/8e/75/e4/b937a239abec3465a22a5402f5e386d88b_scaled_v1_400.jpg "[Greatest Hits] Launching, Growing, & Perfecting an Ice Cream Brand with Hannah Hong, Co-Founder at Must Love")
![[Greatest Hits] Scaling Up Your Brand with Jessi Freitag, a CPG Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner](https://s3.castbox.fm/47/2a/89/990ab258bcfb7bd6a18eb001c2bbd9d46f_scaled_v1_400.jpg "[Greatest Hits] Scaling Up Your Brand with Jessi Freitag, a CPG Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner")
![[Greatest Hits] The Power of a Brand Autopsy with Tyler Merrick, Founder at Project 7](https://s3.castbox.fm/bf/ce/25/ac211d127e7b7e1ba9daf3bb6d63a028c0_scaled_v1_400.jpg "[Greatest Hits] The Power of a Brand Autopsy with Tyler Merrick, Founder at Project 7")
![[Greatest Hits] Kickstarter Campaign Mastery with Will Nitze, Founder & CEO at IQBAR](https://s3.castbox.fm/06/11/70/d79b1b3b042a85864e25a89df7cb6aedc5_scaled_v1_400.jpg "[Greatest Hits] Kickstarter Campaign Mastery with Will Nitze, Founder & CEO at IQBAR")
![[Greatest Hits] Understanding Landed Costs & Profit Margins with Marc Siden, Co-Founder & CEO at Cloud Water](https://s3.castbox.fm/01/62/93/c9d5a8e5eafbbe8f9d18cb83358bb226ea_scaled_v1_400.jpg "[Greatest Hits] Understanding Landed Costs & Profit Margins with Marc Siden, Co-Founder & CEO at Cloud Water")
![[Greatest Hits] The Secrets to Conducting Useful Customer Research with Josh Belinsky, Co-Founder at Slate Milk](https://s3.castbox.fm/7a/0d/c8/3076433ffa471f9c39429c64f9ffc087b7_scaled_v1_400.jpg "[Greatest Hits] The Secrets to Conducting Useful Customer Research with Josh Belinsky, Co-Founder at Slate Milk")
![[Greatest Hits] CPG Operations and Scaling with John Schiaroli, President and Founder at Armatura Company](https://s3.castbox.fm/7e/2d/49/116d42170263ceb723358a9bff3b750a39_scaled_v1_400.jpg "[Greatest Hits] CPG Operations and Scaling with John Schiaroli, President and Founder at Armatura Company")
Download from Google Play
Download from App Store
United States00:00
00:00
x
