Innovations and Growth Strategy in Fast Casual: Featuring Jason Morgan of Original ChopShop
Description
In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian welcomes Jason Morgan, the CEO of Original ChopShop, to discuss the brand's unique fast casual offerings and growth strategy. Jason shares his journey from accounting to hospitality, his experience with Zoe's Kitchen, and how he's leveraging those lessons at Original ChopShop. They delve into the restaurant's diverse and healthful menu, the importance of technology in maintaining quality and consistency, and the challenges of scaling a company-owned business. Jason also discusses the brand's focus on customer feedback and its efforts to expand in strategic markets while highlighting their catering program. This episode is a must-listen for anyone interested in restaurant innovation and growth.
00:00 Original ChopShop
01:21 Introduction and Guest Background
01:59 Jason's Journey in the Restaurant Industry
03:37 Original ChopShop Story
05:54 Unique Menu and Concept
08:16 Menu Development and Technology Integration
15:26 Breakfast and Expansion Strategy
17:55 Revealing Industry Insights
18:21 Company-Owned vs Franchise Models
20:23 Strategic Market Expansion
23:40 Challenges and Achievements
28:09 Signature Dishes and Personal Favorites
31:27 Catering and Off-Premise Strategies
33:11 Final Thoughts and Future Plans
United States
