Inside Amazon's Counterfeit Prevention and Brand Protection Efforts
Update: 2025-08-18
Description
In episode 488 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kebharu Smith, director and associate general counsel of Amazon.com's Counterfeit Crimes Unit (CCU), a global team working to investigate, find and launch legal action and criminal referrals against counterfeiters. Listen in as Smith provides an overview of the CCU's work to prevent counterfeit product…
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