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Squeezing Success: The Rise of Lemon Perfect

Squeezing Success: The Rise of Lemon Perfect

Update: 2025-09-15
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In episode 490 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Yanni Hufnagel, founder and CEO of The Lemon Perfect Company, an organic lemon water brand. Listen in as Yanni discusses his unconventional career path, transitioning from a college basketball coach to a beverage entrepreneur (2:20 ). He describes the inspiration behind Lemon Perfect (3:10 ), growth…
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Squeezing Success: The Rise of Lemon Perfect

Squeezing Success: The Rise of Lemon Perfect

Joe Keenan