In this episode of The Monetization Show, Euan Smith, Group CEO of Astro, joins host Vijay Sajja to share the inside story of Astro’s bold digital transformation. From replacing a 20-year-old legacy system to navigating customer inertia and rising competition, Euan unpacks how the Malaysian communications and entertainment service provider is reinventing itself for a broadband and streaming-first future. He discusses the real challenges of modernizing at scale—likening it to “open heart surgery”—and emphasizes the critical role of speed, cost-efficiency, and trust in technology partnerships.