Inside Curology: From Prescription-Only Telehealth to National OTC Retail Brand
Update: 2025-08-05
Description
In this episode of Ecommerce On Tap, hosts Aaron Alpeter and Nathan Resnick take you through the incredible journey of Curology—the team that managed to build a $200 million brand not once, but twice. 🎉
We dive deep into:
The founding story of Curology and its breakthrough in prescription teledermatology
The complex regulatory and compliance hurdles of launching in the healthcare industry
How Curology scaled from a niche telemedicine offering to a DTC powerhouse, and eventually, to major retail shelves like Target, CVS, Walmart, and Amazon
The company’s remarkable post-pandemic pivot: how they navigated the decline in telehealth demand and reinvented themselves with OTC (over-the-counter) skincare products
Behind-the-scenes insights into their supply chain, fundraising rounds, growth challenges, operational pivots, and leadership transitions
Lessons for founders on spotting exit windows, adapting to market shifts, and whether personalization is a competitive moat—or a margin trap
Plus: Hot takes on celebrity economy trends (Sydney Sweeney’s brand impact!), presidential executive orders shaking up e-commerce, and why Curology’s story is a rare case study in business reinvention and resilience.
We dive deep into:
The founding story of Curology and its breakthrough in prescription teledermatology
The complex regulatory and compliance hurdles of launching in the healthcare industry
How Curology scaled from a niche telemedicine offering to a DTC powerhouse, and eventually, to major retail shelves like Target, CVS, Walmart, and Amazon
The company’s remarkable post-pandemic pivot: how they navigated the decline in telehealth demand and reinvented themselves with OTC (over-the-counter) skincare products
Behind-the-scenes insights into their supply chain, fundraising rounds, growth challenges, operational pivots, and leadership transitions
Lessons for founders on spotting exit windows, adapting to market shifts, and whether personalization is a competitive moat—or a margin trap
Plus: Hot takes on celebrity economy trends (Sydney Sweeney’s brand impact!), presidential executive orders shaking up e-commerce, and why Curology’s story is a rare case study in business reinvention and resilience.
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