Inside Helix's Domestic Manufacturing and Retail Expansion Strategies
Update: 2025-09-29
Description
In episode 491 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Jerry Lin, co-founder of Helix, a leading direct-to-consumer (DTC) mattress and sleep brand, part of 3Z Brands. Listen in as Lin discusses starting the business from scratch 10 years ago (1:30 ), Helix's newest retail partnership with Rooms To Go (4:00 ), and ensuring that the…
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
