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Women’s sports aren’t a “niche” anymore, they’re a booming business. In this episode of Sportly, Kavitha Davidson talks with Jane McManus, a longtime journalist, ESPN alum, and director of Marist College’s Center for Sports Communication, about her new book The Fast Track: Inside the Surging Business of Women’s Sports.

McManus has seen it all, from covering the New York Jets at the Daily News to teaching the next generation of reporters at Columbia University. She breaks down how the WNBA and women’s soccer went from second-thought coverage to record valuations (the Seattle Reign recently sold for $500 million), why Caitlin Clark and Angel Reese represent more than just on-court talent, and how fans, especially Gen Z, are reshaping the economics of the game.

They also dive into the tension between journalism and cheerleading in covering women’s sports, the WNBA’s ongoing collective bargaining fight, and why Venus Williams still redefines what’s possible at 44.

If you want to understand the money, media, and momentum behind women’s sports today, this conversation is the perfect playbook.

Host: Kavitha A. Davison | Producer: Paroma Chakravarty I Executive Producer: Saadia Khan | Content Writers: Kavitha Davidson I Fact Checking: Joseph Ruelas I Sound Designer & Editor: Paroma Chakravarty I Immigrantly Theme Music: Simon Hutchinson | Other Music: Epidemic Sound | Cover Art Graphic Designer: Sarah DiMichele

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