Inside a $29 Million Treehouse Resort Business: Funding, Management, and Bookings (with Ben Wolff)
Description
In today's episode, I sat down with Ben Wolff, visionary co-founder of Onera and OAC, who has redefined upscale hospitality with unique stays and innovative landscape hotels. Starting in short-term rentals, Ben scaled to managing 200 units before transitioning into groundbreaking projects like Onera Fredericksburg and Wimberley.
We explore:
- How Ben leveraged lease arbitrage and short-term rentals to build cash flow.
- The development process behind Onera’s luxury landscape hotels.
- Challenges with prefabrication, construction, and scaling operations.
- Why social media marketing is key to driving direct bookings and increasing ADR.
- Tips for entrepreneurs on raising capital, building a team, and crafting unique guest experiences.
0:00 Introduction
5:01 The Beginnings: From Short-Term Rentals to Unique Hotels
20:01 Building Onera: Challenges and Successes
35:01 Scaling and Innovations in Hospitality
50:01 Future Vision and Advice
Connect with Ben Wolff:
- LinkedIn: Ben Wolff
- Instagram: @iambenwolff
- Twitter: @uniquestaysguy
Connect with Zeke Freeman:
Instagram: @zekefreeman_rootarchitecture and @rootarchitecture
YouTube: @rootarchitecture
Facebook: @RootArchitectureandDevelopment
LinkedIn: Zeke Freeman
X/Twitter: @zfreemanroot
Ready to get started with your hospitality project?
https://root-ad.com/
Get in Touch: Stay connected with the Radical Hospitality podcast for more episodes exploring the intersection of architecture, design, and unforgettable guest experiences.
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